Destination Marketing is an “intentional, realistic and travel oriented method” to the edifying and rational modernization of a destination/product. It integrates and stimulates the intention of the visitors, travel service suppliers, and the local travel market. A DMO takes care of all the design creation and implementation of the advertisement and promotional planning, representation as the identity of your destination.
The destinations are chiefly divided into four, and every destination consists of challenges that are exclusive and unique to that particular location:
Mega-City: A metropolitan city, which is so unique and vast that it has transformed itself to be a destination by itself; people who visit this kind of mega-city considers this city as its main destination
Large City: This kind of city is so large that it has grown to be ‘name’ location; it is city that is considered as one of the top choices when visiting a particular country.
Mid-Sized City: This kind of a city is of extensive size, and is generally not very famous among the foreign visitors; for such cities, DMO’s should tactically design a brand image.
Regional/Natural Attraction: A Natural attraction is a location that consists of geographic or other regional/natural places of tourist interest.
Goals and Objectives of Destination Marketing
Destination marketing is the procedure of corresponding with prospective customers to affect their destination choices, purpose to travel and eventually their final destination and product choices.
Promotion Strategy: Reaching potential customers via expenditure on a marketing mix projected to reach destination recognition and influence potential clients’ approach and purchasing behavior; a customary method to destination marketing
Facilitation Strategy: Establish marketing connections between a destination marketing firm and travel operators in the tourism market; exercises a facilitate effect over the industry
A DMO plays a vital role in the ‘Implementation’ process; it’s considered as the expression and communication of the standards, vision and aggressive attributes of the destination/product. These activities are executed in the destination-marketing phase should be a supporting structure of the ‘Destination Planning’, development and the subsequent activities.
Develop a positive picture of the destination/product in the hope that it will persuade industrialists to reposition their industries and offices to the destination
Provide employments for local people
Increase the services that are offered for the local people
Provide local people more pride in their destination, which can take place only when the inhabitants realize that the visitors are willing to visit their place often
Present a motivational and supporting system for growth of the local environment
Striving to create the destination politically rewarding